Between 2011 and 2014 our team build a crisis response infrastructure in DuPont’s corporate communications department that included a foundation of social listening, crisis action planning, and a workflow and escalation process. That grew into a program that could support our company’s expansion of the corporate brand into social across Twitter, Facebook, LinkedIn, SlideShare, YouTube, StockTwits, and hosted WordPress thought leadership blog.
You can read more about our social media program and the first Sprinklr Social @ Scale summit we held on our Wilmington, DE campus. PR Week also did an excellent profile on how Sprinklr fit into our overall social media strategy.
I was thrilled to be selected to present at the 2013 PRSA digital impact conference on how our program supported DuPont’s Global Food Security Index campaign, which ultimately won a PRSA Silver Anvil and numerous other awards.