Tradeshow Displays & Events

20 x 10 Tradeshow Booth with VR experience game and multiple digital demo areas

Simple 10 x10 booth with single digital demo area

OrlandoRFIDLiveApril2007 005

Simple pop-up career-fair booth with mobile backdrop

10 x 20 simple booth design for INTA Tradeshow – “Spa” concept with recliners and foot massagers to attract conference goers to booth.




Organized events (non-press related)

July 1998 – IDS Scheer Partner Product Launch for ARIS 4.0 – Philadelphia, PA

Spring/Fall 1999 – Levine & Furman Continuing Education Seminar Series – New Jersey Bar Association North Brunswick, NJ

March 2001 – Afilias Channel Launch luncheon – CENTRA Melbourne Hotel, Melbourne, Australia

June 2001 – Afilias Technical Panel for Channel Partners – Stockholm Convention Center, Stockholm, Sweden

June 2001 – Afilias Launch Celebration Reception with Abba cover band – “Tekniska” Technical Museum, Stockholm, Sweden

September 2001 – Afilias Channel Partner Luncheon – Radisson Hotel, Montevideo, Uruguay

November 2001 – Afilias Channel Partner Incentive Event at the U2 Elevation Tour – Staples Center, Los Angeles, CA

February 2002 – ICANN Registrar’s Constituency Conference – Airport Marriott Hotel, Dulles, VA

June 2002 –World Cup Football Reception at the Bucharest ICANN Meeting – Marriott Hotel, Bucharest, Romania

December 4, 2003 – Afilias Web seminar “Launching .INFO German IDN scripts” 

April 2003 – December 2003 – 20+ Web seminars for the migration of the .ORG registry and upgrade to EPP thick registry

February 21, 2003 – ICANN Registrar & Registry Constituencies Joint Conference – Phoenix Park Hotel, Washington D.C.

March 3, 2003 – Public Relations Society of America (PRSA) – Tech2003 Professional Development Conference “Reclaiming the Dream: The Search For Leadership, Accountability and Innovation” – Embassy Suites Downtown, New York, NY (Keynote address by Steve Forbes, editor in chief of Forbes Magazine)

March 14, 2003 – CeBIT 2003 – What’s in a Name: Domain Name Market Outlook 2003 Media Panel – Hannover, Germany

May 3, 2004 – Public Relations Society of America (PRSA) – Tech2004 Professional Development Conference “Tech in Transition: the changing role of PR and the PR practitioner” – University of Pennsylvania, Philadelphia, PA.

Tech2004 019
Heather delivering opening keynote at Tech2004

July 31, 2004 – Slony-I configuration Workshop Portland Marriott Downtown at OSCON 2004 – Portland, OR

December 2, 2004 – Jazz Reception at the ICANN meeting– Arabella Grand Sheraton Hotel – Capetown, South Africa.

June 6, 2005 – Public Relations Society of America (PRSA) – Joint Military and Technology Section Professional Development Conference “Technology, Defense and National Security: Collaborating to address the risks and rewards of Communication” – Wyndham City Center, Washington D.C.

November 13 – 18, 2005 – 2005 Afilias Retreat Incentive Sales event – St. Thomas, USVI.

May 24, 2006 – Car Rally Formula 1 Racing experience Excursion Event at the ICANN Meeting – Barcelona, Spain.

June 29, 2006 – Escapade to the Atlas Mountains half day 4×4 excursion event & Bedouin dinner at the ICANN Meeting – Marrakesh, Morocco.

November 12 – 17, 2006 – 2006 Afilias Retreat Incentive Sales Event. Ritz-Carlton Grand Cayman, Cayman Islands. 

November 18-23, 2007 – 2007 Afilias Retreat Incentive Sales Event. The Regent Palms Providenciales Turks & Caicos

November 16-21, 2008 – 2008 Afilias Retreat Incentive Sales Event. (originally scheduled at Four Seasons Nevis, rebooked due to hurricane) Ritz Carlton Key Biscayne, FL. 

May 8, 2009 – Cocktail Reception at the OARC Conference – Hotel Krasnapolsky, Amsterdam.

August 20, 2009 – ICANN Regional Gathering Toronto, ON Canada. “Take me out to the Ball game” social event at Rogers Stadium (Blue Jays vs. Red Sox)

November 15 -20, 2009 (pending) – 2009 Afilias Retreat Incentive Sales Event. Ritz Carlton Kapalua, Maui, HI. 


2007- RFID Journal Live – Orlando, FL

2008- RFID Journal Live – Las Vegas, NV

2009 – GovSec Washington D.C. 

Domainfest 2009

Ad:tech San Francisco

Food Safety Summit Washington D.C. 

International TradeMark Association Annual Meeting – Seattle, WA

SANOG Chennai, India

CompTIA Breakaway 2009 Las Vegas, NV

HostingCON Washington D.C. 

Writing/ News Releases


The Complete Guide to Winning With Real-Time Marketing for Events (co-written post Jessica Gioglio and Paul Haskell)

The Future of Social Media Command Centers – Sprinklr White Paper

Sprinklr eBook – Best Practices from the World’s Most Social Brands

Are you qualified to add social media to your resume? – PRSA Philadelphia News Committee (2014)

Wearable Technologies: The Future of Communications? – PRSA Philadelphia Newsletter (2013)

Social Media Analysis: The Basics of Twitter, Facebook and YouTube – PRSA Philadelphia Newsletter (2012)

Social Media Analysis: Assessing Your Audience – PRSA Philadelphia Newsletter (2012)

Social Media Analysis: Understanding Keywords – PRSA Philadelphia Newsletter (2012)

5 Steps to Creating a Social Media Response Process – PRSA Philadelphia Newsletter (2012)

Making the Web Your Brand’s Domain – PRSA TechConnect Newsletter (February 2010)

Stepping Toward True End-to-End Traceability – Food Safety & Quality Magazine (bylined article)

WebServer 911 – CircleID (bylined article)

New TLD Application Tip: Learning from History to Estimate New TLD Volume – CircleID (bylined article)

Blog on: Tips for choosing a software platform – PRSA Tactics (November 2004)


News releases:

.info Domain Safer From Phishing Attacks

Afilias Receives Excellence in Online Trust Award from the Online Trust Alliance

Afilias Secures .INFO Domain with DNSSEC

Afilias Launches Managed DNS Service

BlueCat Networks Selects Afilias to Power New DNS Offering

Afilias to Provide 1-Click DNSSEC(tm) Service to Simplify DNS Security Rollout

Afilias Announces Launch Date for .INFO German Umlaut Domain Names 

Diversity & Employee Engagement

In my time leading internal communications and employee engagement at Sprinklr, my team was responsible for a number of initiatives and campaigns that sought to connect our company to our core values and diversity.

Corporate Giving

My team lead crisis response for natural disaster impacts and security events. As we launched the program we were thrilled to be able to support fundraising with COHI international for Hurricane Harvey relief, as well as other programs to support Hurricane Irma, and the California wild fires.

Our corporate giving team (dubbed “Sprinklr Cares”) also coordinated a regular program with our US office managers to schedule employee volunteer events out into the local community and amplify these efforts on our internal and external social channels.


Our team planned annual calendars of events together with our employee resource groups that could be coordinated around our global offices and for remote employees to participate in. Campaign activations were across internal communications channels such as Workplace and Slack, as well as with public engagement across Sprinklr’s social channels integrating employee advocacy to amplify our efforts.

Employee Engagement

My team also designed and executed our employee engagement and recognition program which included administering our quarterly core values awards program, milestone recognitions as well as annual volunteer abroad trip.
2017 Global Award winners volunteered in Bali






White Papers and Reports


With little to no design budget, during my tenure at Afilias we consistently created interesting content to make the .INFO domain relevant to domain, web and ad-tech trade publications. This included our annual reports that were all written and designed in house (myself or my team often doing the InDesign layouts ourselves). Moreover, they include a synopsis of the annual campaigns we ran including building a brand site for .INFO and launching a public directory, running regular user surveys, and hosting an annual .INFO awards program with expert judges recognizing interesting sites using the TLD.

The last I publish in my role were:

.INFO Annual Report 2010

Registrar DNSSEC Readiness Report

Technical Writing

In collaboration with our engineering team I wrote, edited and published a number of technical resources and material that contributed to community education or product marketing and sales.

Internationalized Domain Names – Backgrounder

Afilias Managed DNS Services – Sell Sheet (my work also including product branding, logo design, messaging and positioning)

Afilias Discovery Services: Farm to Fork Traceability – Sell Sheet


I have been part of the technical writing teams responding to government or quasi government agency requests for proposals that have been several hundred pages in volume. Some public examples include:

.ORG Application

.NET Application

Video Production

Here is a collection of some video’s I’ve produced with very slim budgets. It’s important to be creative and ensure that if you have a lean marketing and communications team, you have a variety of skills that you can use to make content happen.

Interviews & Quotes

List of articles or publications I’ve been quoted in:

Boyle, Michael & Schmierbach, Mike. Applied Communication Research Methods: Getting Started as a Researcher, New York: Routledge, 2015. Print.

American Marketing Association, How to Measure Consumer Behavior in 2016 

This Is What Happens When You Put a Group of Fearless Women in One Room – 2015

Webinar: Just Listening is Not Enough – 2014

Bulldog Reporter, When Crisis Strikes: Four Do’s and Don’t of Social Media Triage

WCU Public Relations Club hosts speaker – 2012

2009 Joint ICANN-gTLD Registry Continuity Exercise – 2009 (reference as part of planning team for this crisis exercise)

The Year Ahead in Public Relations – PRSA Tactics January 2005

October 19, 2004 (press release)

benefits of using CMS – what could it mean to your site? – 2004