Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.
Yes, I teach about digital and social media. But technology can often be finicky and unpredictable in the moment of teaching a live class. Sometimes you just have to go old school and bring some analog devices, like paper, back into the classroom to make your point.
On January 14th Gillette released a startling new ad that has drawn controversy from men and women alike. "The Best a Man Can Be" is a new ad addressing the social commentary of the #MeToo movement, but I believe it's actually an attempt for the brand to reconnect with the female demographic as it's seeing … Continue reading Gillette ad controversy speaks to culture shift
Did you know you may be violating a non-compete with your LinkedIn updates? A number of new developments in case law speak to the growing risk both companies and individuals face from their social connections or use of their personal devices for text messaging.
Even if you have a social media crisis plan, have you also invested in an internal infrastructure that will support a sustained crisis? These 5 steps can help you chart out a crisis response structure that will complement your existing social media efforts.
For the last several years the craze has been the installation of "social command centers" to empower a company to interact with live customer or market data. Here's five critical things to consider to plan for your new command center as you contemplate your marketing budget.