60 Social Media Resources for Students

Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.

Gillette ad controversy speaks to culture shift

On January 14th Gillette released a startling new ad that has drawn controversy from men and women alike. "The Best a Man Can Be" is a new ad addressing the social commentary of the #MeToo movement, but I believe it's actually an attempt for the brand to reconnect with the female demographic as it's seeing … Continue reading Gillette ad controversy speaks to culture shift

5 Reasons why the old social media command center is dead

For the last several years the craze has been the installation of "social command centers" to empower a company to interact with live customer or market data. Here's five critical things to consider to plan for your new command center as you contemplate your marketing budget.