Our analysis takes a look both at the history and applications of content analysis as a research technique, as well as provides a library of helpful references and tools for the academic research community.
I recently hosted a Twitter chat with students in my social media marketing class. As we all adjust to the "new normal" of working from home and now having classes fully online, here is what they said their biggest concerns were about the transition to online learning.
Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.
As COVID-19 has sent educational institutions into online education, teachers of all levels - K-12 through university professors - are searching for interesting and engaging content to bring into the classroom. Here's a list of online resources I've compiled that you can integrate into your class on topics from art, culture, science, or technology.
As we are transitioning our courses online due to #COVID19, many professors are using social media to share best practices and get input on reformatting assignments or inventing new ones. One idea for mitigating this situation is to utilize the vast array of streaming services that we now have available online, to formulate assignments that can be part entertainment and part instruction.
Most students can relate to a consumer purchase and can grasp the concepts of the consumer buyer journey steps without a lot of effort. What is more difficult is helping them to internalize what the B2B buying process is since most have never worked for a business. Here is a class exercise I developed to bring the B2B buyer jury to life.
Many universities offer both a tuition waiver and a stipend to PhD students. Here are some resources to research how much you might be paid as a PhD student.
I spent the last 3 days learning R, at the most recent set of CARMA short courses. Here is what I've learned...
This is an excellent post about how to organize the writing and analysis process. Great tips!
Often, PhD students imagine their journey to be linear and then it ends up with pitfalls and successes:
This post is about when you get into the dips, or as I call them, pits of despair. Sometimes when you are in a lull you don’t know how you got there, or how to get out. This can be spurred by external issues (see How I avoided a PhD meltdown) or issues directly related to your project.
I have found when I am in the pits related to my PhD visualising helps. This only really works when it is an issue related to my PhD. Some issues I have had are:
- being overwhelmed by the data, where do I start?
- a document I am editing isn’t working, but I can’t figure out why
- my brain feels like mush and nothing seems to be clicking
- I feel like an imposter who…
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AACSB, the premier accrediting organization for business schools, has allowed me to share my career journey. Today they have published my article "My Path to PhD: Transitions From a 20-Year Corporate Career to Higher Education." I've done my best in this article to go through my search process and things I found that would be important to become EMPLOYABLE as a professor at the end of the program. It is very easy to be duped by non-accredited programs who may have very interesting degree options, but at the end of the day will not result in your being an employable professor at an AACSB-accredited business school.