Teaching B2B Buyer Journey in the Marketing Classroom

Most students can relate to a consumer purchase and can grasp the concepts of the consumer buyer journey steps without a lot of effort. What is more difficult is helping them to internalize what the B2B buying process is since most have never worked for a business. Here is a class exercise I developed to bring the B2B buyer jury to life.

Visual tools in your PhD

This is an excellent post about how to organize the writing and analysis process. Great tips!

Adventures of a PhD candidate

Often, PhD students imagine their journey to be linear and then it ends up with pitfalls and successes:

DeRxs-uVMAIOODW

This post is about when you get into the dips, or as I call them, pits of despair. Sometimes when you are in a lull you don’t know how you got there, or how to get out. This can be spurred by external issues (see How I avoided a PhD meltdown) or issues directly related to your project.

I have found when I am in the pits related to my PhD visualising helps. This only really works when it is an issue related to my PhD. Some issues I have had are:

  • being overwhelmed by the data, where do I start?
  • a document I am editing isn’t working, but I can’t figure out why
  • my brain feels like mush and nothing seems to be clicking
  • I  feel like an imposter who…

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AACSB blog – Transitioning from a 20 year corporate career to higher education

AACSB, the premier accrediting organization for business schools, has allowed me to share my career journey. Today they have published my article "My Path to PhD: Transitions From a 20-Year Corporate Career to Higher Education." I've done my best in this article to go through my search process and things I found that would be important to become EMPLOYABLE as a professor at the end of the program. It is very easy to be duped by non-accredited programs who may have very interesting degree options, but at the end of the day will not result in your being an employable professor at an AACSB-accredited business school.

Gillette ad controversy speaks to culture shift

On January 14th Gillette released a startling new ad that has drawn controversy from men and women alike. "The Best a Man Can Be" is a new ad addressing the social commentary of the #MeToo movement, but I believe it's actually an attempt for the brand to reconnect with the female demographic as it's seeing … Continue reading Gillette ad controversy speaks to culture shift