On January 14th Gillette released a startling new ad that has drawn controversy from men and women alike. “The Best a Man Can Be” is a new ad addressing the social commentary of the #MeToo movement, but I believe it’s actually an attempt for the brand to reconnect with the female demographic as it’s seeing slumping sales in the male  grooming market and actively fighting off activist investors.

Here’s my take on this story:

SEE VIDEO: https://www.wmbfnews.com/2019/01/18/ccu-professors-weigh-gillettes-new-viral-ad-wake-metoo-movement/?fbclid=IwAR3K1zytsJgQatHcGPqRxXz2YF65FQBJR6buOlJ93kvaZFVPKESqZOWpSBc

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